Our Story
Circa 2012, Sarah Jade Hair has been leading the Australian Hairdressing Industry for almost a decade. With true passion, tenacity and Innovation woven into the fabric of the brand, what makes Sarah Jade Hair unique are the two leading founders and co-creators, Sarah Emilia and Jade Azmi.
A talented, innovative and highly curated Australian hairstylist Sarah Emilia, joined forces with Serial Entrepreneur and Sydney business woman Jade Azmi to form a dream partnership that the hairdressing industry has been crying out for. Together with their strengths, they have forged a powerful partnership that has been the birthing ground for a Hair and Beauty Brand that knows their customer, and knows their teams beyond the chair.
Together we set out to create a brand that exemplifies what we stand for as women: Luxury, Power, and Confidence, and it is our belief that through the magic of hair transformations and haircare, that she can be transformed on the inside also. We curated professional spaces that allow women (and men) to immerse themselves in an environment and culture never before experienced in this industry.
You are invited to experience the SJ Hair phenomenon for yourself.
Love, Jade & Sarah xo
Message from the founder & CEO – Jade Azmi
I set out to create a brand that exemplifies Luxury, Power and Glam, and professional spaces that allow people to come and immerse themselves in an environment and culture never before experienced in this industry.
It is my belief that every woman deserves to feel beautiful, powerful and confident, and I truly believe that it is through the magic of hair transformations and haircare, that she can feel this way every single day. With Sarah, I created the Sarah Jade Hair experience for this exact purpose, and recently launched the Organic, cruelty free haircare range available both in salon, and online. No matter her wants, needs and desires, I want to serve her every step of the way. Welcome to Sarah Jade Hair. There’s something here for everyone.
Love, Jade xo
The Sarah Jade Hair Experience
Visit Sarah Jade Hair and experience the unique, tailored experience. Immerse yourself in our fun, vibrant space and leave with not only being transformed on the outside, but also feeling empowered and confident on the inside. We can’t wait to take you on your hair journey!